The Power of Experience: Why People Pay for What Feels Right

Let me ask you something: Why do people happily pay double for first class? Why will they wait months for a reservation at that tiny, impossible-to-book restaurant? And why do they keep returning to that one advisor they trust implicitly?

It’s not just about the what—the product, the service, the solution. It’s about the how—the experience.

From my experience as an educator, consultant, and executive coach: People don’t just remember what you did—they remember how you made them feel while you did it. Whether leading a team, consulting for a client, or coaching someone through a challenge, the experience you create is the value you deliver.

Let that sink in. People do not just buy results—they buy how those results are delivered.

The experience? That’s what sticks.

Think about the last time you got exceptional service. What made it unforgettable? Was it the speed? The clarity? The way they just got you. Now, think of a time when a technically perfect service fell flat. What was missing? It was probably not skill—it was a connection.

This is not just a feel-good idea, it’s a game-changing truth that applies to every industry, every role. But if you are a leader, consultant, or coach? It’s everything.

Why This Matters for You (Yes, You!)

As a leader, you’re not just in the business business—you’re in the experience business. Every decision, every conversation, every interaction leaves a mark. The best leaders aren’t just strategists—they’re experienced architects. They know culture is not a paragraph in a handbook; it’s the emotional reality of their team, day in and day out.

When the experience is substantial, people lean in. When it is shaky, trust crumbles. Your team is not just hearing your words—they’re feeling what it’s like to work with you. Do they feel respected? Safe? Valued?

The same goes for consultants and coaches. Sure, clients come to us for tools, strategies, and breakthroughs. But they stay—and refer others—because of how we make them feel. Clients tell me: “You cut through the noise when I was overwhelmed.” Or, “You saw my potential before I did.” They might not remember the framework we used, but they will never forget how they felt working with you.

That feeling? That’s your secret weapon. That’s what earns trust, referrals, and long-term loyalty.

Experience: Your Biggest Competitive Edge

You are the differentiator in a world where everyone’s selling the same thing. Leaders who craft great experiences get a commitment, not just compliance. Coaches who prioritize empathy build trust that fuels real change. Consultants who listen deeply become partners, not just vendors.

Here is the truth: People will pay more for the right experience. They’ll stay loyal when it feels authentic. And they will champion.  you when it feels personal.

The experience isn’t just part of your work—it is your work.

So ask yourself:

• What experience am I creating for the people I work with?
• How do they feel after interacting with me?
• Would they choose to come back?

Experience is not just a nice-to-have—it’s your most powerful asset. And when you get it right? The payoff is enormous.

Now—make it unforgettable.

By John Bradford